From Coaching to Pharmacies: Why I Pivoted
For years, I worked with online coaches and healers through my Parker Empowerment brand. It was a life mission for me—helping them launch their businesses and grow their brands so they could reach the people who needed their transformations most.
The goal was exponential impact. By helping the helpers, we could touch countless lives.
In 2021, I started consulting for USave Pharmacy Buying Group—a network of 150+ independent pharmacies. That's when I encountered something familiar: pharmacy owners on a mission to provide exceptional service and care to their communities, so those communities could thrive in a healthy way.
I watched these owners pour their hearts into knowing patients by name, going above and beyond every single day. But they were drowning—staff burnout, endless phone calls, loyal senior patients aging out, and a 20-50 demographic that didn't even know they existed.
The pivot was easy. The missions were aligned. Helping one pharmacy owner impacts hundreds of families in their community. Same exponential impact. Same purpose. Different vehicle.
