See Real Results from Independent Pharmacies
USave Pharmacy North Platte transformed their marketing, freed up staff time, and reached 31,000+ local community members in just 60 days.
The Results
In Just 60 Days:
The way people consume media has completely changed. We used to own the weather spots for 40 years, but now everyone's on their phones at night. We had to evolve.
Owner, USave Pharmacy North Platte
The Challenge
Independent pharmacies face a critical shift in how they reach their community. USave Pharmacy North Platte was investing heavily in traditional TV, radio, and newspaper advertising, with:
Declining Viewership of Local News
Traditional media channels losing reach as audiences shift to digital platforms
No Measurable ROI
Unable to track or prove return on traditional advertising investments
Can't Reach 20-50 Age Demographic
Younger patients going straight to chains—they don't know independent pharmacies exist
Staff Overwhelmed with Phone Calls
Team buried under repetitive phone inquiries, pulled away from patient care
The Solution
Implemented a comprehensive digital transformation:
Smart Website with AI-Powered Digital Pharmacy Assistant
24/7 automated support answering patient questions and guiding prescriptions transfers
Targeted Social Media Advertising Strategy
Reaching patients where they actually spend time—on their phones, not evening news
Automated Prescription Transfer System
Seamless digital process freeing staff from repetitive phone work
Modern Customer Communication Platform
Text, email, and app-based messaging meeting patients on their preferred channels
The Community Response
Within weeks of launching the campaign, something remarkable happened. Patients started walking into the pharmacy asking "What are you doing differently?" Community members mentioned seeing the videos on social media. The creative approach sparked conversations on the street, in the store, and across North Platte.
"What Are You Doing Differently?"
Patients coming in asking about the pharmacy's new marketing approach and creative videos
The Pill Father Effect
"I saw your videos!" became a common refrain as the character campaigns created buzz
Reaching New Faces
Younger families (20-50) discovering USave for the first time through social media
Modern & Trusted
Positioned as tech-savvy AND community-focused—a competitive edge against chains
Here's What Got North Platte Talking
The creative character campaigns that sparked community conversations
Travis Covey
Co-owner using creative character marketing to reach younger demographics
Bill Snodgrass as "The Pill Father"
The signature character campaign that got North Platte talking
Hear From Bill & Travis Directly
Watch the full story of USave Pharmacy North Platte's digital transformation
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